Big Brotherism – the next step

A British startup has created a system for offering landlords continuous surveillance of their tenants’ online activity to determine whether they are likely to be asset risks. The system, named Tenant Assured, connects to the tenants’ social media accounts and mines their status updates, photos and private messages, feeding them to an algorithmic model, which is claimed to find potential signs of financial stress (which include posts with keywords like “loan” or “staying in”) or crime. The landlord gets an online dashboard, showing the tenant’s social connections, and a histogram of their online activity times, as well as flagging up any potential danger signs, as well as a five-factor psychometric profile of the tenant, annotated with what a landlord should look for.

Via Metafilter: Renting in the panopticon »

Main article, Washington Post: Creepy startup will help landlords, employers and online dates strip-mine intimate data from your Facebook page »

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