Does Google rule the world? Really?

“The Search Engine Manipulation Effect (SEME) and Its Unparalleled Power To Influence How We Think”- Robert Epstein of American Institute for Behavioral Research and Technology.

This is really interesting, even if it in part might be dangerously close to conspiracy theories.

At least, I think that Search Engine Manipulation might be possible and very effective. But is it really done – intentionally or unintentionally? It is difficult to say, especially as all search results seems to be personalised.

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