Did Donald Trump become president because he hired the data mining firm Cambridge Analytica, which uses profiling and micro-targeting in political elections? Some say yes, many say no. But what we know is that we are subjected to extensive personalised commercial and political messaging on the basis of data, including metadata, collected and used without our awareness and consent. It can result in changes in our behaviour, at least to some extent.
EDRi: Data mining for profit and election result – how predictable are we? »